Punjab is surely embracing fashion very heartily. First it was Chandigarh and now Ludhiana stands on the line to be called as the fashion hub.
This northern state is as modern and stylish as Delhi or Mumbai and people here are fashion conscious. The extravagant Punjabis got a chance to set the fashion trends in the region.
Ludhiana has tremendous potential in the ready-to-wear segment and the availability of a large rich Punjabi clientele in the region has prompted some fashion designers of international repute open a retailing mall in Ludhiana.
Designers like Rohit Gandhi and Rahul Khanna, Rana Gill, Deepaki Gehani, are planing to open stores in Ludhiana.
Ritu Kumar, Renu Nigam, Vasari and Satya Paul have already entered the Ludhiana market, while Wendell Rodricks and Aparna Chandra are planning to penetrate with their designer labels.
Now the fashion conscious people of Ludhiana will have ample variety to make a fashion statement.