Billy Tjong wedding boutique was launched on February 12, 2007 at Kemang Square, prior to Valentine's Day. Boutique features high ceilings and off-white paint.
Billy Tjong is a budding fashion designer in Indonesia. Outlet targets customers falling in upper middle and upper class categories.
Wedding gowns and traditional women's blouses, called kebaya, are available at the boutique. Wide variety of evening dresses, cocktail outfits and ball gowns designed by Tjong are also displayed, along with a limited menswear collection.
A fashion show was held on opening day in front of the store, with top Indonesian models displaying Tjong's creations. A striking white puff skirt bridal gown reaching the knees, which could be expanded to full length, stole the show.
Billy's boutique should prove to be a big attraction in the busy streets of Kemang.