'Billionaire', a fashion boutique, was launched yesterday in Vienna by Italian millionaire Flavio Briatore who runs the Renault Formula One motor-racing team.
This is first of ten new stores planned in next four months and fifth in the region.
By 2009, Flavio has planned to open about 20 outlets all over the world. This entire store will trade in Italian Couture such as shirts with watches built into the cuffs and ties adorned with crystal buttons.
At present, Billionaire has outlets in Moscow, London and a store in central business district in Tokyo.
Briatore founded the fashion boutique two years ago along with Galasso. It generated revenue of US $7 million in June to September, 2006.
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