Khazana - the city based exclusive retail stores, known for introducing newer concepts and Ideas, has built its reputation as pioneers of introducing premium brands first time in Gujarat. Brands such as Titan, Pepe, Colorplus, Nike, Florsheim, Clothes Encounters, Hidesign were first discovered and introduced by 'Khazana' in Ahmedabad.
Continuing the trend, 'Khazana' announced the launch of a fresh new brand, CANARY BLUE, a luxury casual clothing brand by famed apparel makers Magic Clothing Pvt. Ltd. for both men and women at both its stores at C.G.Road and Bodakdev.
“Casual Clothing takes a leap to the next level with the launch of Luxury Casuals from 'Canary Blue' for men and women in fresh colours, innovative designs, unique fabrics & styles. Leather belts, wallets & other accessories complement this. Mr. Vijay Chandrani, Managing Director, Khazana stores Pvt Ltd said. “The collection places a lot of importance on the sense of touch. The richness of the materials selected, make the clothes feel as good as they look” he added.
Speaking at the launch, Mr. Ajay Chablani, Director Marketing – Magic Clothing Pvt Ltd, said “There is a difference between trying hard to be fashionable and being effortlessly stylish. 'Canary Blue' defines that distinction. The brand looks beyond fads to capture the essence of classic style. ”
“The brief to our designers was simple, 'casual does not mean ordinary'. We have created clothing that is casual enough to be worn anywhere, yet sophisticated enough to make a statement. Great attention has been given to making the clothes feel as good as good as they look.” Mr. Chablani added.
marketing@alchempro.com
