Opened ahead of The Wonder Room as a whole, in May 2007, is a new wine and champagne destination for anything from a bottle for supper to stocking a cellar.
In The Wonder Bar, situated on a mezzanine, customers are able to relax, people watch and taste an unprecedented choice of fine wines supplied by the latest technology a wine “jukebox”.
And that's not all…it has 20 restaurants, bars & cafés, as well as a fantastic Food Hall, home to the famous "most expensive sandwich in the world".
Commenting on The Wonder Room, Chief Executive Paul Kelly says, “This spectacular development has positioned us on the world retail stage as the top luxury destination for UK and international customers.”
Alannah Weston, Creative Director, comments “This extraordinary, vibrant new space with its unique product mix will create a charismatic shopping experience, whether you buy a single glass of wine or a dazzling diamond necklace.”
Eric Parry Architects are the retailer's partner for the restoration of the exterior section of the landmark building that houses The Wonder Room.
Not only do the windows on Oxford Street opened to the street allowing views and daylight into the store, new awnings and beautifully crated metalwork also restore grace and elegance to the windows and entrance.
One of the world's prime shopping venues, Selfridges & Co was opened on 15 March 1909 by Gordon Selfridge an entrepreneur and retail innovator from Chicago.
It is the biggest store on Oxford Street, London covering 6,50,000 square feet of retail space and a treasure trove of contrasts that make it an inspiring place to shop.
Whether you're looking for big fashion brands, edgy young designers or popular High Street names, they are all under one stylish roof.Our Beauty Hall and our Food Hall offer different sorts of temptation and our Home and Technology departments will dazzled you with choice.
Shopping at Selfridges is an extraordinary and captivating experience with their range of products and in-store services like tax-free shopping, and beauty treatments including the OPI Nail Bar, Cobella hair salon, luxurious facials and treatments for Groom.
It is the most irresistible shopping destination and the pictures are self evident of the response Selfridges has been receiving for these years…!
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