"We are very excited for the debut of the 12Ways Chinese Herbal Beauty Salon," said Mr. Gui Hua Lan, China Shenghuo's Chairman and Chief Executive Officer. "This new showroom furthers our strategy to fully introduce 12Ways products to our core consumers, women who are seeking healthy beauty."
After the initial Salon opening in Kunming, the Company plans to expand the business into a larger region of China during the next three years by opening retail counters at major pharmacy chains.
Management believes this retail counter strategy will allow China Shenghuo to increase its brand recognition, as well as sell and market its newest cosmetics products developed using its expertise in traditional Chinese medicine.
12Ways caters to modern women, who are typically interested in products that are both effective and safe. The name was inspired by Chinese tradition, which says the number 12 connotes harmony and good luck. China Shenghuo has set up three sales and marketing offices in Beijing, Guangzhou and Shanghai to better support sales in local regions.
China Shenghuo Pharmaceutical Holdings Inc
marketing@alchempro.com
