The 'new-u' stores will offer consumers comprehensive health and beauty solutions under one roof. Positioned as the ultimate retail destination for all your health, wellness and beauty requirements, the stores will have an attractive interior design while offering a relaxed, soothing ambience for shoppers.
“We wish to provide our consumers an international quality store environment and product range incorporating a global look and feel. Designed by using the latest trends in global Health & Beauty industry standards, 'new-u' stores will provide a never-before retailing experience to Indian consumers,” Mr. Fraser said.
The stores will have around 20,000 products (SKUs) in different categories, including; colour cosmetics, fragrances, skin and personal care, baby & family care, fashion accessories, general merchandise, Ayurvedic, herbal and pharmaceuticals. The 'new-u' stores will also be springboard for several international cosmetics and personal care brands into the Indian market.
Set up with an initial investment of Rs 140 crores, H&B Stores Ltd. Is establishing its presence in the retail market in India with a chain of stores on the Health & Beauty format.
The stores will also house beauty and health experts who will offer advice to consumers on particular products that suit their specific needs.
“The beauty and health advisors would be one of the strong differentiating factors of 'new-u' stores. Our intention is to give the consumers a wide choice of beauty, health and wellness products all under one roof in a modern comfortable environment with many great value for money offers,” Mr. Fraser added.
While the 'new-u' outlets will have a portfolio of Indian and international brands, private labels will also play an important role in the stores' total merchandise offering. The store sizes (carpet) will vary from between 1,200 sq ft to 6,000 sq ft.
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