Anne Fontaine brings newest concept store at South Coast Plaza
23 Nov '10
3 min read
Anne Fontaine opened the doors of its latest concept store on November 12th at South Coast Plaza, Southern California's premiere luxury shopping destination. The concept for the new 1,510 square foot shop is based on the New York Flagship designed by world-renowned architect Andree Putman. Clients can expect a unique shopping experience while allowing them to share Anne's vision of her brand.
The new store will welcome clients with shades of white mixed in with natural and noble materials which dominate the store's design. It will have plenty of distinctive features, creating an exclusive environment boasting warmth and luxury. The combination of natural materials and textures embody the essence of Anne's love of modernity and nature. "The concept behind the shop is simple; to experience a little bit of the French lifestyle," says designer Anne Fontaine.
The South Coast Plaza store will also unveil an exclusive new furniture design concept on the West Coast which highlights the designers handbag and accessory collection. Square accessory islands appear to float around the space, showcasing everything from belts to cufflinks and jewelry while contemporary wall fixtures and displays encourage customers to discover the product. As you walk through the store you realize it represents the brand in its true form.
"We have worked for months on this new concept to better express the growth of our lifestyle brand. I believe this new concept will be instrumental in the overall evolution of our shops," says Fontaine.
Another focal point is the collar gallery, inspired by Andree Putman's design for Anne Fontaine's New York Flagship. South Coast Plaza will be the second store in the U.S. to receive the full collection of collars and will offer the complete Anne Fontaine pret-a-porter, accessory, and handbag collections.
"South Coast Plaza customers love Anne Fontaine's chic classics," said Debra Gunn Downing, South Coast Plaza's executive director of marketing. "We're excited to introduce them to a beautiful, new expanded world for this enduring brand."
Anne Fontaine designed her first collection in 1993. What began as a collection of white shirts has grown into a lifestyle brand, offering a full collection of tops, outerwear, knits, accessories, handbags, a home fragrance collection and now an exclusive cosmetic skin care line. Anne Fontaine opened her first store in the Rive Gauche section of Paris in 1994. Since then, she has expanded to over 68 boutiques worldwide, including flagships in Paris, Tokyo, & NYC, as well as the introduction of a retail/spa concept in their Paris Flagship in 2007.
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