Location: Bengaluru
Area: 1000 sq ft
Store type: Company-owned company-managed
Product profile: Pre-teen and infant apparel
Catchment area: Premium/mass-premium
Store design | Interiors & VM | Fixtures: Designed by an in-house team, this store is equipped with wooden flooring, LED and CDMT lighting. Its brick and mortar design format with 3 separate walls showcases three broad categories – boys, girls and baby.
About 612 League: Focused on pre-teens, the brand, launched through a pilot design studio facility in 2009, has within a short period of 6 years, been able to penetrate the entire Indian market, being available at over 385 POS across 130 cities.
ALCHEMPro News Desk – India
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