Company: Promperu
Location: Wangfujing Shopping Centre, Beijing
USP: The store is dedicated to garments and accessories made with fibre of Andean camelid.
Product profile: The store contains high-end clothing and alpaca accessories made in Peru. It also offers apparels from six companies viz. Anntarah, Kero Design, Kuna, Alpaca Sun, Portico and Sumy Kujon.
Target consumers: People from 30 to 50 years old, with high purchasing power, who see alpaca wool products as a symbol of their social status.
Export destinations: 64 countries including China, US, Italy, Norway and the UK
About Alpaca del Peru: It is a sectoral brand, launched in November 2014, which aims to position the alpaca fibre in the high-end market across the globe.
ALCHEMPro News Desk – India
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