Company: Biba
Location: Acropolis Mall, Rajdanga Mail Road, Kolkata
Area: 638 sq ft
Product profile: The store showcases recently launched Festive 2017 collection that includes classic salwar-kameez dupatta, ethnic mix-n-match kurtas, palazzos, leggings, skirts, unstitched fabrics and Biba Girls.
About the company: Biba, a synonym for pretty women in Punjabi, was started by Meena Bindra in Bombay in 1988. Popular demand led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium indutva or ethnic and bridal wear segments, Biba joined hands with designers Manish Arora, Anju Modi and Rohit Bal. Biba products are available through 233 stores in 103 cities, apart from presence in retail chains like Shopper’s Stop, Lifestyle, Pantaloons and Central.
ALCHEMPro News Desk – India
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