Located in the heart of Dubai Mall’s Fashion Avenue, the newly refurbished store now spans two floors with an elevator and a private entrance adjoining the two sections. The first floor is solely for VIP clients with dedicated salons where they can discover the fall-winter 2023-2024 collection and an exclusive Dubai Mall capsule collection with exquisite comfort and complete privacy, the company said in a press release.
The new store concept and interior design showcase Loro Piana’s iconic style, preserving the core elements of natural materials, a warm color palette, signature oak wood and Carabottino marble details. The renovation is a return to the heritage of the Maison and the legacy of Sergio Loro Piana, reworked in a timeless and thoroughly modern key.
The façade of the store, inspired by the soft and wavy texture of Loro Piana fabrics, has been re-imagined by architects Jun Aoki and Yoshihiko Takeuchi in handmade terracotta ceramic tiles from Italy.
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