Home breadcru News breadcru Fibre breadcru AtlasMasland launches Revealed

AtlasMasland launches Revealed

06 Apr '20
2 min read
Pic: PRNewsfoto/Universal Fibers, Inc
Pic: PRNewsfoto/Universal Fibers, Inc

AtlasMasland has introduced 'Revealed', its second product series made of Thrive by Universal Fibers. As the most sustainable type 66 nylon fibre in the world, Thrive consists of 75 per cent recycled pre and post-consumer material, leading to carbon emissions reduction by 70 per cent. AtlasMasland was the first to launch products with Thrive.

Universal Fibers recognises carbon as a contributing factor to climate change and is doing something about it with Thrive. As an early adopter, AtlasMasland was first to launch products with Thrive, and has since reduced carbon emissions by approximately one million pounds per year- an annual offset benefit equal to all the trees in Central Park, NYC.

"Revealed features three visually inspiring styles; Uncover, Unmask, and Unveil- all designed to mix and mingle effortlessly in broad applications including corporate, education and retail," said Suzanne Zurfluh, marketing director, AtlasMasland. "The striking visuals paired with its powerful performance and sustainability story make Revealed the perfect solution for the most coveted commercial spaces." In addition to the use of Thrive, Revealed furthers its eco-value with Sustaina, a non-PVC, non-polyurethane, recycled backing system. The combined use of Thrive and Sustaina establish Revealed as virtually the most sustainable modular carpet in the industry.

Universal Fibers president Phil Harmon added, "We value our partnered relationship with AtlasMasland, and we are thrilled with their new launch of Revealed. As AtlasMasland continues to expand their product offering with Thrive, this speaks for their continued commitment to quality and performance, while doing what's best for our environment."

ALCHEMPro News Desk (SV)

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