Austria's Lenzing introduces Lenzing Pro digital platform

Today, Lenzing Group, a leading global producer of regenerated cellulosic fibers, launched Lenzing Pro, its one-stop digital platform for the textile and nonwovens supply chains. Designed as a centralized hub for business users, the platform streamlines certification and branding processes, improves access to technical fiber information, and strengthens collaboration with Lenzing’s partners. This marks a significant step as the industry looks for ways to accelerate the integration of sustainable materials into products more easily.

One Platform. Numerous Possibilities

Lenzing Pro is a strategic evolution of the established and trusted Lenzing E-Branding Service, offering expanded functionality through a streamlined, multilingual and 24/7-accessible experience. Guided by the ethos of “One Platform. Numerous Possibilities”, it plays a vital role in supporting Lenzing’s global network of customers and partners in their decision-making and marketing. In addition to core services such as Lenzing’s Fabric Certification and Brand Licensing, the platform also features a comprehensive fiber product catalog, including detailed specifications, technical properties and recommended applications for each fiber type.

The platform is dedicated to helping spinners access fiber knowledge and find suitable offers; fabric mills in integrating Lenzing fibers into their products with the support of testing and certification services; and brand partners and retailers in developing compelling campaigns using marketing toolkits that address diverse communication and promotional needs. With Lenzing Pro, partners gain seamless access to the services they need, underpinned by expertise and innovation to unlock new possibilities with Lenzing fibers.

“The textile industry needs fast, reliable access to technical expertise, certification capabilities, and responsive support to innovate in today’s dynamic marketplace and evolving sustainability landscape,” said Florian Heubrandner, Vice President, Global Business Management Textiles at Lenzing. “Lenzing Pro directly addresses those needs, combining our fiber expertise with intuitive tools to help partners innovate. This platform reflects our continued commitment to enabling a more responsible future alongside our partners.”

Connecting partners to fiber insights

Lenzing Pro centers around a comprehensive Fiber Catalog where technical specifications meet practical applications. Registered spinners, fabric mills and brands can access in-depth product characteristics and recommendations for Lenzing’s fibers, including TENCEL Lyocell and Modal fibers, and LENZING ECOVERO viscose fibers. Intuitive search and filtering capabilities help partners find the ideal fiber solutions based on technical needs, sustainability certifications, and end-use requirements, from luxury fashion and everyday apparel, to activewear and home textiles.

Expertise at your fingertips

Fabric Certification services offer both direct fabric verification and sub-certification capabilities that strengthen trading relationships for partners. Brand Licensing tools provide brands and retailers seamless access to marketing assets, claims recommendations, and co-branding guidelines, allowing them to incorporate Lenzing’s established fiber brands into their communications.

Innovation amplified

“With Lenzing Pro, we’ve transformed previously complex tasks into an intuitive experience. Whether our partners are developing new innovative products, seeking certification, or using our marketing tools to launch campaigns, the platform is designed to support them every step of the way,” said Eva McGeorge, Senior Global Director Marketing & Branding, Commercial Textiles at Lenzing.

Experience Lenzing Pro at Intertextile

Lenzing invites partners to experience the platform firsthand at Intertextile Shanghai Apparel Fabrics – Autumn Edition, taking place September 2–4, 2025 [Hall 4.1, E55]. The platform is already live at lenzingpro.com, offering public content and, upon registration, a deeper set of tools and services.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (HU)