Invista, owner of the Lycra brand, is showing a new version of its popular Lycra T400 fibre with enhanced sustainability, at Kingpins New York, which is being held on June 6 and 7, 2018. Lycra T400 fibre with EcoMade technology is made from a combination of recycled materials such as PET bottles diverted from landfills and renewable plant-based materials.
The innovation will appeal to members of the apparel value chain interested in developing more sustainable denim and wovens collections. The original Lycra T400 fibre is the building block for a number of the brand’s popular stretch denim concepts including Lycra dualFX, Lycra XFIT, and Lycra TOUGH MAX technologies. Lycra T400 EcoMade fibre offers the same benefits of lasting comfort, fit and performance as the original, but with the value-added offer of sustainability.Invista, owner of the Lycra brand, is showing a new version of its popular Lycra T400 fibre with enhanced sustainability, at Kingpins New York, which is being held on June 6 and 7, 2018. Lycra T400 fibre with EcoMade technology is made from a combination of recycled materials such as PET bottles diverted from landfills and renewable plant-based materials. #
Jean Hegedus, Invista apparel & advanced textiles’ global segment leader for denim said, “We’re excited to introduce Lycra T400 EcoMade technology to show visitors. It can be paired with sustainable rigid fibre offerings such as BCI cotton, Tencel lyocell, or others, so brands and retailers can amplify their eco-friendly message to consumers.”
Visitors to Kingpins attended a free seminar presented by Hegedus titled “High Stretch, Low Stretch, Bi-Stretch, Go stretch”, which offered a framework for evaluating different Lycra fibre innovations for denim. It will help brands and retailers select the best stretch fabrics for the types of jeans they’re designing. (GK)
ALCHEMPro News Desk – India
marketing@alchempro.com
