Recent Enforcement Actions. Today's announcement comes on the heels of four FTC enforcement actions brought against companies selling rayon products that were misleadingly labeled and advertised. According to the Commission's complaints, filed in August 2009, the companies falsely claimed that their rayon clothing and other textile products were “bamboo fiber,” marketing them using names such as “ecoKashmere,” “Pure Bamboo,” “Bamboo Comfort,” and “BambooBaby.” The complaints also challenged a number of other deceptive “green” claims, including that the products retained the bamboo plant's antimicrobial properties, were made using environmentally friendly manufacturing processes, and are biodegradable.
The four companies have settled the FTC's charges and agreed to modify their labels to ensure their claims are not misleading or deceptive.
The FTC has a publication designed to help businesses that sell clothing and textile products that are labeled as bamboo to market their products in ways that are truthful, non-deceptive, and in compliance with the law.
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