Placing all her brand image at stake, Jennifer Lopez has designed a range of footwear for her new fashion line.
The ace singer, for whom music, movies and fashion are intrinsic to her character, and one who has been already successful with her fragrance and clothing promotions, is now all set to expand her empire further.
She loves shoes and knew in future that J.Lo brand would venture into footwear segment. It would be perfect to have the J.Lo look that has the 'right shoe to complement the right looks.'
Lopez likes the sexy heel of her shoes, which give her legs a unique look she really props her well.
marketing@alchempro.com
