Leather industry is focusing on the inner market that was neglected for past several years.
Leather goods manufacturers believe that this market has a great potential and will help them in these times when the export is sluggish.
Turgut Kosar, President, Turkey Leather Manufacturers Association, opined, "Inner market has also a big potential. Therefore we told Turkish people the difference of wearing leather and we will reinforce it."
Leather players have already begun campaign for the promotion of inner market and are planning another on a much bigger scale that is expected to launch by September.
Leather Goods Promotion Group will also begin a big campaign in the US, chosen as target market, at the same time in an attempt to create a 'Turkish Leather' image.
Fibre2fashion, News Desk - Turkey
marketing@alchempro.com
