Clarins to distribute Everlast & PAC Paris fragrances & grooming products in the US
28 May '05
4 min read
Apparel & sporting goods maker Everlast Worldwide Inc announced France-based PAC Paris, the company's worldwide fragrance licensee, has selected New York City-based Clarins Fragrance Group, a DIVISION OF CLARINS GROUP USA, a leading fragrance and cosmetics company, to serve as the U.S. distributor for all Everlast fragrances and grooming products beginning January 1, 2006 with a new launch slated for Spring 2006.
Clarins Group USA is a subsidiary of the Paris based GROUPE CLARINS. Clarins is international in scope and markets products in all cosmetics segments. In addition to the skin care and make-up lines under the Clarins brand, the company's fragrance brands include Thierry Mugler, Azzaro and Stella Cadente.
PAC Paris, which is in the process of identifying additional companies to distribute Everlast products throughout the world, was founded by highly-regarded fragrance marketers, Etienne de Swardt and Laurent Jugeau, who possess a combined 30 years of high level experience with several of the largest fragrance houses in Paris. The Everlast fragrance and grooming line was developed by PAC Paris in conjunction with Givaudan, Paris and Clarins Fragrance Group.
George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., said, “Clarins is truly a great company with excellent marketing and distribution strengths. In addition to building a solid sales base for the Everlast line of men's fragrances and grooming products, Clarins will further heighten Everlast's image by introducing the brand into some of the best retailers throughout the US. We will continue to seek additional opportunities for licensing the Everlast brand into appropriate consumer categories which represent large and untapped markets for us.”
marketing@alchempro.com
