JC Penney crosses $1 bn mark in online annual sales
18 Jan '06
3 min read
"The multi-channel approach is a powerful model that has driven strong growth for the online business and opened the door to many new ways of reaching and serving their customers," said John Irvin, president of JCPenney Direct.
"They provide easy and seamless shopping with their combination of stores, printed catalogs and jcpenney. Customers recognize the convenience and breadth of merchandise available through all of these channels and the trusted quality and value of the JCPenney name."
The millions of shoppers who now visit jcpenney can choose from more than 300,000 items, including a broad assortment of popular national brands and many exclusive brands not available anywhere else online, such as Chris Madden for The JCPenney Home Collection, The Original Arizona Jean Company, St John's Bay, Worthington, Delicates and Stafford.
Supported by 6 million square feet of warehouse and fulfillment space, jcpenney.com offers more sizes, colors and styles than are available in JCPenney stores -- such as 17,000 distinct items in window coverings and men's shirts up to 5XL, as well as toys and electronics.
Additional benefits include the ability to return items bought online to any JCPenney store for a refund or exchange.
As online shoppers have come to expect more customization and personalization in their shopping experience, jcpenney has added new features, including custom-fitted dress shirts and pants, and a "Build-A-Ring" feature where customers can design their own diamond engagement rings.
In addition, the JCPenney Gift Registry seamlessly combines in-store kiosks, personal assistance and 24/7 Internet access for the ultimate convenience.
JC Penney Corporation Inc, the wholly owned operating subsidiary of JC Penney Company Inc, is one of America's largest department store, catalog and e-commerce retailers, employing approximately 150,000 associates.
marketing@alchempro.com
