Apparel Co Nautica official apparel sponsor of AVP Tour
19 Jan '06
3 min read
They believe that their partnership with the AVP and their commitment to the sport of beach volleyball and its world-class athletes is truly reflective of the active, energetic lifestyle of the Nautica brand," said Denise V Seegal, President and CEO of Nautica Enterprises Inc.
"Throughout their four year relationship with the AVP, they've seen terrific synergies between their dynamic, multi-faceted consumers and the growing and loyal AVP fan base."
As part of the agreement, Nautica will be included in all 16 events during the 2006 season. As the AVP's apparel sponsor, Nautica has a bigger presence in the stadium and on outer-court signage and commercial units during AVP broadcasts, on both NBC and FOX Sports Net.
Nautica will continue to be the official apparel provider for all AVP referees, announcers and staff and will have a presence within sponsor village and the rights to AVP images, footage and athletes throughout the 2006 through 2008 seasons.
AVP Pro Beach Volleyball Tour Inc is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide.
AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, which was organized in 1983.
Featuring more than 150 of the top American men and women competitors in the sport, AVP staged 14 events throughout the United States in 2005.
marketing@alchempro.com
