Apparel retail Gap Inc debuts petite & tall sizes apparel for women
19 Jan '06
3 min read
-- Jeans and pants have a shortened rise, narrowed hips and waist, and a 29" inseam.
-- Skirts are narrowed in the hips, made two inches shorter in length and scaled to maintain the garment's true silhouette.
To create the perfect tall sizes for women, Gap took a similar approach.
Tall sizes are designed for women 5'11" and above -- and like petite sizes, tall sizes are based on height, not weight.
Tall sizes are available in 2t through 16t in tops and STall - XLTall for bottoms.
Regular sized Gap clothes are made longer to accommodate taller women and additional product alterations are made:
-- Shirts have lower arm openings, longer darts, longer sleeves and longer body lengths.
-- Jeans and pants have a longer rise, a 36" inseam and the fit is scaled to maintain the garment's true silhouette.
-- Skirts are two inches longer in length.
-- Sweaters and knits have a longer body and two inch longer sleeves.
Consumers can easily spot the new collections on gap.com's top navigation bar.
To celebrate the launch of petite and tall sizing, and to help spread the word in stores, gap.com is running a promotion in all adult stores offering customers 15 percent off their first petite or tall order* and free shipping on their entire orders from gap.com.
Gap Inc is committed to serving the needs of our Gap, Banana Republic, Old Navy and Forth & Towne customers while delivering quality earnings and long-term value to shareholders.
The company is one of the world's largest specialty retailers, with more than 3,000 stores and fiscal 2004 revenues of $16.3 billion.
marketing@alchempro.com
