Gap Inc launches new limited edition T-Shirt for American Red Cross
24 Jan '06
2 min read
Gap Inc, the world's largest specialty apparel retailer, is going to launch the 'Wear Your Heart on Your Sleeve' T-shirt, an exclusive, limited edition T-shirt that benefits the American Red Cross just in time for Valentine's Day.
Seventy three percent of the retail price from the purchase of the T-shirt (one hundred percent of the proceeds) will be donated to support the Red Cross mission to help people prevent, prepare for and respond to emergencies.
Gap President Cynthia Harriss said, “More than 1,300 Gap Inc employees were affected by recent hurricanes, so helping people respond to emergencies is a cause that is particularly near and dear to our heart.”
“We created this unique T-shirt as a way for our customers to contribute to the mission of the American Red Cross and help provide support to disaster victims,” Cynthia added.
The 'Wear Your Heart on Your Sleeve' T-shirt features a red patchwork heart graphic sewn onto the sleeve of a women's white favorite T, one of Gap's most popular T-shirt styles. Around the inside collar of the T-shirt is a message reading 'Wear Your Heart on Your Sleeve'.
The T-shirt is available for $19.50 at select Gap stores throughout the country beginning February 6.
Kathleen Loehr, Interim Senior VP of Development at the American Red Cross, said, "We thank Gap for their generosity and support."
"Gap's creative approach to the development of this special T-shirt to raise funds will help ensure that the Red Cross can help people prevent, prepare for and respond to emergencies," Loehr said.
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