Smith & Wesson inks apparel licensing pact with Joe Blow Tees
25 Jan '06
3 min read
Smith & Wesson Holding Corporation, parent company of Smith & Wesson Corp, the legendary 153-year old global provider of products and services for safety, security, protection and sport, has announced that it has entered into an agreement with Joe Blow Tees Inc, a manufacturer and marketer of high-quality apparel for companies, including General Motors, Corvette, Ford, National Geographic, and Snap-On Tools.
Joe Blow Tees has licensed use of the Smith & Wesson brand and logo to appear on a newly created line of t-shirts, sweatshirts and caps.
Under the terms of the agreement, Joe Blow Tees will design, manufacture and market a complete line of Smith & Wesson logo t-shirts, sweatshirts and caps that it will market to hunting and sporting goods retailers, as well as to upscale general retail outlets. Products will also be available on the Smith & Wesson website and are expected to carry a retail price of between $15 and $50.
Smith & Wesson's Vice President of Licensing, Bobbie Hunnicutt, said, "We selected Joe Blow Tees because of its extensive experience with not only specialty brands, but also with the specialty brand marketing techniques and distribution networks that truly drive brand value for licensors. As one of the oldest brands in country, Smith & Wesson represents Americana for many of our loyal customers and newcomers alike.
“Joe Blow Tees understands the rich, 153-year history of Smith & Wesson and has the ability to assure thatthis vintage line of shirts and hats reaches into broad, new markets with our message of safety, security, protection and sport. In addition, Joe Blow Tees is well regarded for its graphic design work, its high-quality, upscale product lines, and its fulfillment capability," he said.
marketing@alchempro.com
