Candie's features four superstars for spring advertising campaign
27 Jan '06
3 min read
"Any girl can wear Candie's!" added Ciara. "Someone may relate to her or Hilary or Michelle or Samaire, but what is great is that no matter what her style she will relate to one of them. That's what makes it so real."
Michelle Trachtenberg, commented, "Candie's girls are sexy, young, fun, super stylish and smart, because when you wear Candie's you know you look good."
"Candie's means flirtatious and that comes through in the collection," said Samaire Armstrong.
"The clothes and accessories are very well designed and the quality is fantastic."
Neil Cole, CEO, Iconix, stated, "Bringing together the hottest young stars of Hollywood in one ad campaign is an excellent way speak to young women, who may identify with one or more of the stars.
Kohl's has embraced their brand and they are thrilled with the consumers response to Candie's at Kohl's."
Kevin Mansell, Kohl's President stated, "Because the launch of Candie's has been so successful, it will now span several categories in their home department this spring.
They are confident that the latest celebrity-driven, high energy marketing program, combined with great fashion and in store graphics will continue to resonate with young shoppers and further differentiate Kohl's in the marketplace."
The campaign was created by the Iconix in-house marketing team and shot and directed by the talented and renowned, Moshe Brakha.
In the coming months, Hilary Duff, Ciara, Michelle Trachtenberg and Samaire Armstrong will be integrated into the Kohl's spring marketing campaign.
marketing@alchempro.com
