Gap Inc introduces new clothing line to support Product RED
27 Jan '06
2 min read
Apparel retailer Gap Inc will deepen its commitment to sustainable economic development in Africa through a new collection of clothing offered by Gap brand inspired by Product RED.
The global business initiative announced by Bono and Bobby Shriver will support The Global Fund in the fight against AIDS in Africa.
In support of RED, Gap is developing a special collection of items to be sold initially in the UK and US markets.
The first piece of the collection to debut will be a t-shirt, the most iconic of Gap's items.
The 100 percent African-made, vintage-style t-shirt will come in red, and a range of other colors, for both men and women.
The t-shirt will be available in UK stores in Spring 2006.
The enhanced collection will be launched in Fall 2006 – again rooted in classic Gap items, but featuring special details inspired by RED.
"They are thrilled to join Bono and Bobby Shriver in generating excitement around RED," said Paul Pressler, president and CEO of Gap Inc.
"Gap has always been about connecting with what's culturally relevant, providing great style -- and about making a difference. Aligned with these same tenets, RED provides a unique opportunity for their customers to participate in a critical global effort to support Africa."
Gap Inc. has committed to contributing a percentage of proceeds from sales of its RED collection to The Global Fund. Other RED launch partners include American Express, Giorgio Armani and Converse.
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