Stori, which claims a 10-per cent share of the Rs 250 crore men's corporate casual wear, plans to enter the women's apparel market.
Chandra Prakash Bhutra, Marketing Manager, Chaya Garments Pvt Ltd, (CGPL) said that knits for summer is also lined up for launch before entering women's apparel.
knits is projected to contribute around 20 per cent to the turnover of the company, this year.
CGPL, has eight exclusive stores and is represented in over 100 multi brand outlets across the country.
Company's flagship brand Stori, has categories like, business casual, casual and partywear, priced in the range of Rs 1,000 and Rs 2,500.
Plans to increase its exclusive outlets to 20 and increasing its presence in 200 multi brand outlets, is in the offing.
marketing@alchempro.com
