Timberland launches new footwear packaging initiative
27 Jan '06
3 min read
The 'Community Impact' section details what percentage of factories are assessed by the company against Code of Conduct standards, the percentage of the workforce that are children and the total number of hours volunteered in the community by Timberland employees.
In addition to increasing transparency with this initiative, Timberland is encouraging consumers to take action within their community. Examples of this call to action include:
-- Each Outdoor Performance shoe comes in a reusable "take-in, take-out" bio-degradable waste bag to be used on the trail. Children's footwear includes tissue wrap that educates them about birds and animals in the woods.
-- Consumers can reuse and fill footwear boxes with donations, such as canned goods, first aid items or clothing, and send them to non-profit organizations as items are needed. Links on timberland.com will help consumers find local or national groups and then print shipping labels.
"Every day, we challenge ourselves to think of ways to improve our products, the way we manufacture them and how we can become better members of our community," said Swartz. "I believe this packaging and labeling initiative is another step in an industry-wide movement towards becoming more aware of what goes into the products we consume."
Timberland is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it.
Timberland(R) products are sold worldwide through leading department and specialty stores as well as Timberland(R) retail stores. Its dedication to making quality products is matched by the company's commitment to "doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work.
marketing@alchempro.com
