A&F appoints Shane Berry for Anti-Counterfeiting program
02 Feb '06
2 min read
Leading specialty retailer Abercrombie & Fitch announced that it is significantly expanding its commitment to combat the counterfeiting of its products on a global scale by launching a new anti-counterfeiting program, which will be known as the Abercrombie & Fitch Brand Protection team.
The team will be led by newly-appointed Shane Berry, formerly of the Federal Bureau of Investigation's (FBI) Intellectual Property Rights Program.
Berry, a 13-year veteran of law enforcement, joined Abercrombie & Fitch in November of 2005 after seven years as Supervisory Special Agent for the FBI.
Prior to his role with the FBI he served as a Special Agent with the Florida Department of Law Enforcement.
This new program will improve current practices and strategies by focusing on eliminating the supply of illicit Abercrombie & Fitch products.
The counterfeit items, which include products from the Abercrombie & Fitch, Hollister and RUEHL brands, undermine the Company's 114-year legacy of consistently providing high-quality products.
The Company is committed to protecting its loyal customers, customers who have come to expect top quality and craftsmanship from Abercrombie & Fitch products.
In addition to its core initiatives, the Brand Protection team will cast a wider net around the counterfeiters by increasing staff throughout Europe and Southeast Asia, with a particular focus on covering locations such as Taiwan, China, HongKong, Japan and Korea.
The Brand Protection unit will interact with investigators, customs officials and law enforcement entities throughout the world.
Abercrombie & Fitch will employ the fullest extent of civil and criminal law to stop the counterfeiting of its goods.
The Company operated 361 Abercrombie & Fitch stores, 164 abercrombie stores, 318 Hollister stores, and 8 RUEHL stores at the end of January 2006.
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