Leading provider of branded work and outdoor footwear for expert users, LaCrosse Footwear Inc announced the introduction of its broad new lines of performance socks.
The new sock lines represent a natural extension of the Company's exceptional reputation for expertise and unrelenting performance.
The new sock lineup incorporates a number of technical design features and utilizes high-performance materials such as merino wool, COOLMAX yarns and X-STATIC silver fiber.
All LaCrosse and Danner socks are designed to compliment specific boots and activities in order to further enhance end performance.
The sock lineup consists of over 40 styles, each individually suited to meet the needs of active consumers.
Joseph P Schneider, President and CEO said that the introduction of their premium sock lines is an important step in long-term strategy to extend powerful brands into new product categories and this move represents a natural extension of their expertise in the footwear industry, and they are fully committed to its success
LaCrosse Footwear is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users.
The Company's trusted Danner and LaCrosse brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors in Asia and Europe.
Work customers include people in law enforcement, agriculture, firefighting, construction, industry, military services and other occupations that need high-performance and protective footwear as a critical tool for the job.
Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities.