Women's clothier bebe signs up fashion model Mischa Barton
08 Feb '06
2 min read
Mischa Barton
Fashionable women's clothing & accessories producer bebe stores Inc announced that well known actress Mischa Barton will become the new face of bebe beginning this Summer.
"Mischa is a great talent with beauty, intelligence, and a street smart sensibility.
She exudes a sexy modern style which perfectly personifies the bebe woman," said Manny Mashouf, Founder and Chairman.
"Her star is rising and they are thrilled to have the opportunity to be working with such a rare talent," continued Mashouf.
As the new face of bebe, Mischa Barton will make her first official appearance at the launch party and fashion show to premiere bebe's new Runway Collection.
The event is scheduled to take place during the upcoming Los Angeles Fashion Week.
"bebe's new Runway Collection is directional and epitomizes a reborn sense of Hollywood glamour interpreted in a modern manner -- perfect for the red carpet -- and perfect for someone like Mischa whose style is so influential and elegant," commented Mashouf.
bebe stores, inc designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, BEBE SPORT and bebe O brand names.
bebe currently operates 228 stores, of which 173 are bebe stores, 20 are bebe outlet stores and 35 are BEBE SPORT stores.
These stores are located in the United States, Puerto Rico and Canada.
marketing@alchempro.com
