Liz Claiborne streamlines operations for better growth prospects
08 Feb '06
1 min read
Apparel group Liz Claiborne Inc announced that it is streamlining its operations and redeploying resources to more efficiently manage its multi-brand and multi-channel portfolio, more closely align its business with customer and consumer needs, and better capitalize on the compelling growth opportunities across a number of its brands.
As a result of this initiative, brands and operations will be grouped according to consumer offerings and channels.
Brands will have their own key brand-specific functions, such as design, merchandising and marketing, while benefiting from shared functions within each grouping such as planning, sales, sourcing and consumer research. Previously, these shared functions were organized by brand.
Liz Claiborne Inc designs and markets an extensive range of women's and men's fashion apparel and accessories appropriate to wearing occasions ranging from casual to dressy.
The Company also markets fragrances for women and men.
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