Nautica named title sponsor of 6th annual Nautica NYC Triathlon
09 Feb '06
3 min read
Korff Enterprises, the sports marketing and events management company organizing the 6th annual New York City Triathlon, and Nautica informed that Nautica, a leading global lifestyle brand with products ranging from men's, women's and children's apparel and accessories to a complete home collection, has signed a multi-year agreement to be the title sponsor of the Nautica New York City Triathlon.
This year's race is scheduled for Sunday on July 16, 2006. Last year, over 2,000 athletes, from elite international athletes to local New Yorkers, competed in this prestigious event.
As the title sponsor of the Nautica New York City Triathlon, Nautica is the sole apparel provider for all event officials, announcers, staff and volunteers. As part of the agreement, Nautica will have a prominent signage presence throughout the race route and during the televised broadcast. In addition to the Nautica New York City Triathlon, Nautica is the title sponsor of the Nautica Malibu Triathlon.
The Nautica New York City Triathlon is the only sanctioned triathlon held in New York City and consists of a 1,500-meter swim in the Hudson River, a 40-kilometer bike ride along the Henry Hudson Parkway and a 10-kilometer run in Central Park. It is designed to appeal to a wide spectrum of athletes, including amateurs, people with disabilities and world-class triathletes.
John Korff, President of Korff Enterprises, the sports marketing and event management company behind the NYC Triathlon, said, "We are excited to have Nautica as the major sponsor of the New York City Triathlon."
marketing@alchempro.com
