Apparel group The Warnaco Group has appointed Mark Friedman as Chief Digital Marketing Officer for the development of a digital commerce strategy that will support the global growth of Warnaco's brands.
Friedman joins Warnaco from Redcats US; the direct to consumer division of French based PPR where he served as Chief Marketing Officer. He was responsible for the launch of their international e-commerce platform as well as database marketing, consumer research, partnership marketing and marketing promotion.
Joe Gromek, President and CEO of Warnaco said, "We are pleased to add Mark to our team. We believe digital media represents a significant opportunity for our Company to connect directly with consumers. Mark's expertise with this medium will benefit Warnaco as we build on our existing e-commerce platforms, like CKU.com and Speedousa.com, and explore new and innovative ways of marketing our brands globally."
The Warnaco Group Inc, headquartered in New York, is a leading apparel company engaged in the business of designing, marketing and selling intimate apparel, menswear, jeanswear, swimwear, men's and women's sportswear and accessories.
marketing@alchempro.com
