Designer Luella Bartley's collection on mobile boutique on NY streets by Target
17 Feb '06
3 min read
The boutique will spend three days in New York at 666 Broadway, which is at the corner of Bond Street and Broadway.
"This double-decker boutique bus allows Target to physically bring the launch of Luella Bartley's collection for GO International right to our guests," says Trish Adams, Senior Vice President, Target.
"Boarding the Routemaster will transport the guests into Luella's world of design."
Target has recruited groups of students from Parsons, the New School of Design, to serve as "street teams" throughout New York City to drive traffic to the boutique.
Multi-fold brochures that resemble a London Underground map will give hours of operation, website information, collection images and boutique location details and will be handed out to passerby's.
Guests will be invited to peruse the Luella once they have completed their tour and relaxed in the upstairs L-shaped lounge, they will exit the bus and hand over their list of handpicked pieces to a Target team member.
Location Details
February 16th-18th Open daily from 10:00 am to 7:00 pm 666 Broadway, Unit B1 (Bond and Broadway)
Minneapolis-based Target serves guests at 1,400 stores in 47 states nationwide by delivering today's best retail trends at affordable prices.
Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships.
Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items.
marketing@alchempro.com
