GirlStar will be distributed to better department stores, sporting goods and specialty accounts.
The brand will be relaunched internally in the junior swimwear range, while licensee candidates are being interviewed for complimentary junior product lines.
MCD will be relaunched focused on the action sports specialty market.
The Spring 2007 program will target the hardcore surf/skate consumer.
"When originally created, this brand was very special because it was so focused," Ellison explained.
"It filled an important niche when many of the popular brands moved on to the burgeoning mainstream surf market. That same niche exists today."
Perry Ellis International Inc is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances, including dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear to all major levels of retail distribution.
Perry Ellis International Inc
marketing@alchempro.com
