New Era's product sets the standard in innovation across the headwear market in ways that keeps the product fresh and in line with fashion trends."
New Era will continue in its tradition of delivering 59FIFTY looks that tie in with fabrics, appliques and colors forecasted for the new season.
New Era will also present looks made for its OEM partners in the Action Sport market, including 59FIFTYs made for DC Shoes, Burton and Volcom.
The Company's Suburban and Lifestyle (non-licensed) product will focus on looks in 59FIFTY, 39THIRTY (2 Fit) and adjustable cap styles.
Product will be offered in New Era's licenses in MLB, Hardwood Classic and College.
Launched during 2006 NBA All-Star Weekend in Houston, TX, New Era's "Fit for the Streets" tour will travel to Las Vegas for Magic.
The New Era "Fit for the Streets Tour" will deliver the New Era experience directly to New Era's biggest fans; where they live and breathe.
The tour will travel to a total of 20 cities telling the story of New Era's signature headwear, including the New Era 59FIFTY, from its roots in fashion hats in the 1920s to its 8 decade history in baseball to its last 10 years as an icon in music and culture.
The vehicle will feature a mix of product ranging from recent releases to new and yet to be released styles.
Making visits to retail, community events and other consumer related activities, the tour will present a personal and intimate brand experience, growing brand awareness, while celebrating the brand loyalty that exists across the country.
New Era Cap is a Derby, New York -based sports headwear designer, developer and manufacturer, with sales offices in Canada, Europe and Japan.
Founded in 1920, New Era is a privately owned company employing more than 1,500 people in New York and Alabama and overseas.
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