Hanes to launch ad campaign with Kevin Bacon and Christina Applegate
23 Feb '06
3 min read
Underscored by the tagline "Perfect No Matter How You Wear It," Bacon is shown wearing Hanes T-Shirts in, out, solo, layered and underneath a sports jacket demonstrating how men can dress Hanes T-Shirts up or down to create their own sense of personal style.
"T-shirts are a timeless classic, and have been a part of my wardrobe for quite a while," said Kevin Bacon. "Hanes T-Shirts are perfect for me. I think it's fantastic that you can wear them for any occasion. That's what I'm all about."
The second TV spot with Christina Applegate will debut in late March 2006. A playful and beautiful Christina is shown having fun around the home and displays her personal sense of style in the new, colorful Hanes perfect T. The spot features Christina dressing the Ts up and down, as the perfect T covers both the casual and dressier occasions of a woman's wardrobe.
"The new styles and colors of the perfect T from Hanes are versatile, comfortable and fit in with my everyday wardrobe," said Christina Applegate.
"I like that they can be easily worn with my favorite pair of jeans or a long skirt."
The new television commercials will air nationwide, including network primetime, daytime, cable and syndication. Magazine ads with Kevin Bacon and Christina Applegate will launch in July. The entire campaign will run throughout 2006.
Hanes is a leading brand of intimate apparel, underwear, sleepwear, socks, shoes and casual apparel. It is a flagship brand of Sara Lee Branded Apparel.
marketing@alchempro.com
