Home breadcru News breadcru Company breadcru Iconix Brand Group to expand Joe Boxer business internationally

Iconix Brand Group to expand Joe Boxer business internationally

28 Feb '06
2 min read

Iconix Brand Group Inc has recently entered into three new license agreements for its Joe Boxer(R) brand in Canada and Northern- Europe.

Under the new agreements, Boxer ehf will have the right to open and operate Joe Boxer retail stores in Northern-Europe and elsewhere; the second agreement is with Maple Hosiery to manufacture and market Joe Boxer socks and hosiery in Canada; and lastly, Carmen Jewellery will have the right to manufacture and market Joe Boxer watches and alarm clocks in Canada.

Bill Sweedler, President of Joe Boxer said, "As we continue to expand our Joe Boxer business into a complete lifestyle brand across the globe it is imperative that we have strong licensees who can introduce new product categories and open freestanding retail stores. With these new categories and store openings, the humor and irreverence of the Joe Boxer will continue to reach our consumers throughout the world."

Regarding Joe Boxer's debut in Scandinavia Olafur Karlsson, the President of Boxer ehf, stated, "Our team looks forward to building on the success of the Joe Boxer name. The brand has a very high international awareness and we see an amazing growth opportunity for additional stores openings. The initial stores that we have opened in Reykjavik and Copenhagen have had great initial success and we are excited about their prospects for this year."

Via multiple licensing agreements, Joe Boxer now has distribution throughout the United States, Canada, Mexico and Northern-Europe.

Iconix Brand Group Inc is in the business of marketing and licensing the Candie's(R), Bongo(R), Badgley Mischka(R), Joe Boxer(R) and Rampage(R) trademarks on a variety of consumer products. Through its wholly owned subsidiary, Brightstar Footwear Inc, the company also arranges for the manufacture of footwear products for mass market retailers.

Iconix Brand Group Inc

Get Free Weekly Market Insights Newsletter

Receive daily prices and market insights straight to your inbox. Subscribe to AlchemPro Weekly!