Home breadcru News breadcru Company breadcru Luke Johnson backs Boho's East brand

Luke Johnson backs Boho's East brand

03 Mar '06
1 min read

After becoming a 50 percent shareholder in Boho women's wear chain, East, Luke Johnson is now venturing into fashion retailing.

The Chairman of Channel 4 and a restaurant owner, Johnson leads the investors who are supporting this chain.

Johnson is making the investment through his private equity group Risk Capital Partners.

Other investors were not revealed and were referred to as 'associates'.

He explained that he and other backers believed in the brand's potential and are sure of its success.

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