Outdoor sports lifestyle company Quiksilver Inc announced the opening of its new Quiksilver Youth concept store at The Grove in Los Angeles.
The store will exclusively carry a fashion-forward mix of apparel, footwear and accessories from the Quiksilver Boys, Quiksilver Youth, Roxy Girl and Teenie Wahine lines.
The design of the Quiksilver Youth concept store will reflect the brand's authentic style and commitment to the Quiksilver core consumer.
The store will be a gathering place for boardriders and an exciting experience for all visitors.
It is a creative, youthful place that reinforces Quiksilver's position as the leader and trendsetter in the marketplace.
Designer Tatiana Barhar of Homedata worked in collaboration with Steve Jones of Quiksilver to create a unique place consistent with Quiksilver's vision.
"Quiksilver wanted to maintain a youthful, urban theme with clean lines and modern materials," said Barhar. "They achieved this by using raw concrete, industrial steel pipes with clean plywood shelving and homosote wallboards."
"This popularity of boardriding is skewing younger and it's becoming a lifestyle for the whole family," said Gregg Solomon, senior Vice President of Quiksilver's retail division.
"With Quiksilver Youth they have not only created a retail location, but a complete boardriding experience."
Quiksilver Inc is the world's leading outdoor sports company, which designs, produces and distributes a diversified mix of branded apparel, wintersports and golf equipment, footwear, accessories and related products.
The Company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage, while its wintersports and golf brands symbolize a long standing commitment to technical expertise and competitive success on the mountains and on the links.
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