Lane Bryant to open Cacique lingerie store in Reno
14 Mar '06
3 min read
Nation's largest women's plus-size specialty apparel retailer, Lane Bryant is proud to announce its new Cacique intimate apparel stores featuring the latest styles and trends in lingerie and sleepwear for women sizes 12-28 opening across the country.
On March 15th, the seventh Cacique store will open in Reno, Nevada kicking off the plus retailer's 2006 plan to open fifty new stores this year.
The Reno store is located at The Summit Sierra Mall.
The new Cacique stores offer plus-size women a shopping experience specifically created for them.
Larger dressing rooms with flattering lighting and tri-fold mirrors allow customers to view themselves from every angle ensuring proper fit.
A special 'fitting salon' has been created offering a private, convenient and comfortable space where trained associates assist in fine tuning lingerie selections.
The feminine, romantic, boudoir-esque decor creates an atmosphere where the long-underserved plus customer can feel comfortable, find beautiful lingerie that fits her body, and enjoy a sensual shopping experience.
"Their customer has come to depend on the style and comfort of the Cacique label in Lane Bryant stores," says Lorna Nagler, president of Lane Bryant.
"Now she can come in to a Cacique store and have a complete intimate apparel experience with expanded selection and personal fit advice in a space created just for her."
Trained Cacique store associates and bra-fit specialists are on hand to offer customers personalized bra fittings to ensure that they are purchasing the correct sizes for their bodies.
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