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Apparel retailer Forth & Towne plans expansion

11 Apr '06
2 min read

Apparel maker Gap Inc informed that Forth & Towne, the company's latest apparel concept for women, plans to open in Westfield San Francisco Centre (San Francisco) and Westfield Valley Fair (San Jose). Opening dates are scheduled for fall 2006.

Forth & Towne recently announced plans to open approx. 10 stores in five new markets this fall: Atlanta, Houston, Los Angeles, San Francisco/San Jose and Seattle.

Gary Muto, President of Forth & Towne, said, "We're excited to bring Forth & Towne to the Bay Area. It's a vibrant retail market and has a high concentration of our target customer -- women who want stylish apparel and a truly enjoyable shopping experience."

"In addition, San Francisco is the home of our company headquarters, giving Gap Inc. an opportunity to bring this unique concept to our customers and employees alike," Gary said.

Forth & Towne offers four distinct brands -- Allegory, Vocabulary, Prize and Gap Edition -- designed for a variety of occasions and available in sizes 2-20, with a focus on fit and style. Paramount to the brand is the service-oriented shopping experience.

Every Forth & Towne store features a central fitting salon tailored to deliver an enjoyable experience for the customer. Each fitting room is oversized and features three-way mirrors, extra seating and adjustable lighting. In addition, Forth & Towne Style Consultants are available to put together looks for every wardrobe need.

Forth & Towne,which debuted last August, is the newest concept in Gap Inc's family of brands. A destination for style, Forth & Towne offers women fashionable apparel and accessories for every occasion and a unique shopping experience.

Gap Inc is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy and Forth & Towne brand names.

Gap Inc

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