Lyric Jeans with AGS to produce denim line, debut in Fall 2006
19 Apr '06
2 min read
Lyric Jeans, a music inspired clothing line announced an alliance with manufacturing giant American Garment Sewing (AGS) for the production of its denim line scheduled for debut in Fall 2006.
With a professional staff of 300, the latest technology and a 30,000 square foot facility based in Huntington Park, California, American Garment Sewing is the leading manufacturer of premium denim apparel.
All of us work with the best in the business. The expertise and skill of AGS is unparalleled in the industry. They know how to make the highest quality, best-fitting jeans on the market, said Hanna Rochelle Schmieder, President of Lyric Jeans.
According to research firm NPD Group, denim sales reached $15.26 billion in 2005. Jeans priced $80 and up rose 27.7 percent to $335.4 million.
Interest in premium denim continues to grow and shows no sign of waning, said Sandy Cohen, Director of Retail Environment for Lucky Brand Jeans and Consultant to Lyric Jeans. Lyric's innovative design and marketing concept paired with the production capabilities of AGS is a recipe for a hit product, he continued.
Lyric Jeans is the innovator and manufacturer of premium denim wear characterized by a cutting-edge design strategy driven by music and song lyrics. Through the unique fusion of fashion and music, Lyric Jeans utilizes titles from all genres of music as inspiration for the brand, thereby appealing to a cross-section of various tastes and interests and enabling it to market its products on a worldwide platform.
The company's strength is in its relationships with the music industry and its ability to access the Hollywood community, tastemakers and trend-setters. Lyric Jeans plans to have showrooms in South Beach, Florida and Los Angeles, California.
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