Phat Farm delivers classical sportswear with street credibility. Success of the brand comes from its commitment to that certain degree of excellence and innovative design. Phat Farm holds true to its heritage of classic American Flava, while finessing a style that courts worldwide acclaim among men and boys.
Russell Simmons, Phat Fashions founder and CEO, said, "This new venture is just the continuation of building Phat Farm and Baby Phat into true global brands. We are already established in Europe and Canada, and now we plan to expand the Phat Fashions aura throughout the United Arab Emirates, Egypt, Kuwait as well as China and Japan, and several other Far East locations over the next three years. This consumer craves American brands with international appeal, and Phat Farm and Baby Phat give them the unique image they desire."
Kellwood, a $2 billion marketer of apparel and consumer soft goods, specializes in branded as well as private label products, and markets to all channels of distribution with product specific to a particular channel.
marketing@alchempro.com
