Paul Davril to introduce Kenneth Cole Reaction men's Sportswear
14 Jun '05
5 min read
Online clothing store Kenneth Cole Productions Inc and leading women's wear designing company Bernard Chaus Inc signed a licensing agreement for Chaus to manufacture and sell women's sportswear under the Kenneth Cole Reaction label. Kenneth Cole Productions also announced that Paul Davril Inc its longtime Kenneth Cole New York licensee, would be launching Kenneth Cole Reaction men's sportswear.
The launches represent a major step in the Kenneth Cole Productions' strategic initiative to build Kenneth Cole Reaction as a full lifestyle brand and to elevate the positioning of the Kenneth Cole New York brand. Both the women's and men's Kenneth Cole Reaction sportswear lines will be available commencing with Spring 2006 deliveries.
Paul Blum, President of Kenneth Cole Productions, said, "We are pleased to welcome Chaus, a leader in sourcing and design, to our group of licensing partners. Adding Kenneth Cole Reaction women's and men's sportswear to our existing classifications will continue our expansion strategy and enable us to achieve our corporate goals of creating a full Kenneth Cole Reaction lifestyle brand. We also look forward to building on our strong relationship with Paul Davril Inc and are enthusiastic about the opportunity to expand on their well-demonstrated capabilities to build a significant Kenneth Cole Reaction men's sportswear business. We are also excited about the repositioning of our Kenneth Cole New York sportswear, which we believe will takeour brand and business to the next level."
marketing@alchempro.com
