Innovative Designs appoints Bonnie Dake as new VP Marketing
17 Jun '05
2 min read
Hunting apparel manufacturer Innovative Designs Inc, "i.d.i.gear", has brought on Bonnie Dake as its new Vice President of Marketing. After attending the University of Pittsburgh and Carnegie Mellon University, Bonnie Dake was a buyer for the Gimbel's department stores.
Currently, Ms. Dake is President of Owen and Company, a developer and builder of residential homes. In addition, Ms. Dake is a principal in SD Engineers Inc and Loftus Engineering Inc; both are based in Pittsburgh, Pennsylvania. Ms. Dake's diversified background, career experiences, and extensive contacts will permit her to effectively and successfully market the i.d.i.gear line.
Quote from Bonnie Dake, V. P. of Marketing, "I am excited about the challenge of informing retailers and their customers about the facts concerning the i.d.i.gear Bill Maas Signature Hunting Line, so that they can understand and experience all of the advantages that this line has to offer. Our i.d.i.gear Bill Maas Signature Hunting Line will change the expectation for comfortable, lightweight and warm hunting apparel for both men and women."
Quote from Joseph Riccelli, CEO, "Bonnie Dake brings a creative "can do" attitude to i.d.i.gear. Bonnie is very aggressive and determined to get the story out about i.d.i.gear's unique Bill Maas Signature Hunting Line to retailers and to consumers. Bonnie's committed focus will immensely help people to understand that i.d.i.gear apparel products are the warmest, the lightest, and the thinnest on the market today, and consequently, the most comfortable." he lightest, and the thinnest on the market today, and consequently, the most comfortable." Innovative Designs, Inc. manufactures hunting apparel, swimwear, wind shirts, jackets, sleeping bags, and the multi-function stadium pack under the "i.d.i.gear" label.
marketing@alchempro.com
