The 'bossini' brand, with a history of almost two decades, has witnessed changes of consumer appetite and adapted to market challenges over the years. To further harness the competitiveness of this well recognized brand, it will introduce a brand building programme including revolutionary shop concept with logo mark revamping in this fiscal year.
In light of the success of the recent licensed products, particularly the 'Sesame Street' product series, the Group will consider more of these licensing opportunities of similar arrangements in this fiscal year. It plans to open 5 outlets mainly in the residential area in Hong Kong to realize its strategic market penetration for the coming year.
Riding on its growth momentum, the export franchise business is anticipated to remain as a major earnings component of the Group. Along its long-term network rollout plan, it successfully expanded market penetration in India in May this year and expected to enter into Korea in late 2006/07.
Bossini International Holdings Limited is a leading apparel brand owner, retailer and franchiser in the region. Headquartered in Hong Kong, Bossini launched its first retail outlet in 1987. Over the last two decades, it rapidly established an extensive international operating platform and distribution that extended to 1,068 outlets covering about 20 countries worldwide.
Bossini International Holdings Limited
marketing@alchempro.com
