JCPenney selects Saatchi & Saatchi as its new advertising agency
04 Sep '06
2 min read
DDB Chicago, JCPenney's current agency of record, has been an integral part of the Company's repositioning for the last six years. The agency will develop the JCPenney's fall and holiday marketing campaigns, completing its contract with JCPenney on Dec. 1, 2006.
J. C. Penney Corporation Inc, the wholly owned operating subsidiary of J. C. Penney Company, Inc., is one of America's largest department store, catalog, and e-commerce retailers, employing approximately 151,000 associates.
As of July 29, 2006, J. C. Penney Corporation, Inc. operated 1,021 JCPenney department stores throughout the United States and Puerto Rico.
JCPenney is the nation's largest catalog merchant of general merchandise, and one of the largest apparel and home furnishings sites on the Internet.
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