Second part of the series, Sia will make a special in-store appearance at an American Eagle store later this year. Created specifically for aerie and American Eagle customers, music videos for the aerie Artists Music Series singles will debut exclusively in AE stores and on www.aerie.com. Performers in the videos are featured wearing various aerie looks, further enhancing the connection with the aerie brand and lifestyle.
Each artist will have exclusive placement on www.aerie.com with behind- the-scenes interviews, performances and videos, tour information and links to the artists' Web sites.
In addition to prominent site placement and targeted e-mail campaigns, American Eagle Outfitters will promote the aerie Artists Music Series in its 818 stores throughout the country through in-store signage, window displays and by playing exclusive Series videos in the stores.
American Eagle Outfitters
marketing@alchempro.com
